After the change in name, Gruppo Romani focuses the spotlight on products and brands.

The change of name from Serenissima Cir Industrie Ceramiche to Gruppo Romani SpA was formalised last 29 June in the presence of Cav. Lamberto Romani and his two sons, Giorgio and Paolo.

Corporate reorganisation, strongly supported by Lamberto Romani and carried through along strict principles of continuity and evolution, has been central to a development logic emblematic of this ceramics manufacturer from Casalgrande since 1968, when Lamberto Romani founded the company.

The new corporate structure is thus an important step forward which strongly reaffirms the importance of human values and relentless pursuit of cutting-edge technological and aesthetic solutions, designed to meet and anticipate the needs of today’s market.

And it is according to these cornerstones that the five group brands (Serenissima, Cir, Cerasarda, Cercom and Isla) stand as unique, authentic key players, each according to its well-defined and recognisable identity. “Positioning our brands at the top of their respective markets is our goal”, says Paolo Romani, CEO of the Group and Product Development Manager, “but, first and foremost, this is the natural achievement of our corporate philosophy. Serenissima, Cir, Cerasarda, Cercom and Isla will be the five children of the Romani Group: different, unique in their characteristics, but belonging to one big family”.

The five brands will thus be five strong and pulsing souls, which can count on three nationally based group plants for production authentically “Made in Italy”.

Serenissima, the historical brand founded in 1968 and devoted to providing porcelain stoneware finishes for residential and light commercial use, produces collections designed to meet the multi-purpose needs of markets increasingly aware of sober and functional elegance, offering products born from creative impulse but also as a result of the unrelenting study of the R & D division.

Cir, brand founded in 1967 and acquired in 1993, offers glazed porcelain stoneware solutions with high decorative impact for the residential market. Characterised by an unmistakable style and specialising in a wide range of small sizes, the company caters for a young and dynamic clientele, offering quality backed by design and excellent technical performance, while maintaining a high degree of awareness for ceramic products and for products which can also be playful and enjoyable.

Acquired by the Group in 2005, Cercom provides solutions for floor and interior and exterior wall cladding, strongly oriented towards protecting the environment and the ecosystem. Its collections, in a balanced mix of design, aesthetics and high technical performance, fit perfectly into any contemporary project, communicating perfectly with the world of architecture and professionals.

Cerasarda, “La ceramica della Costa Smeralda”, was founded in 1963 in Olbia at the behest of Prince Karim Aga Khan. In 2002 Cerasarda joined the Group with its refined and exclusive floor and wall claddings in glazed terracotta, white-body and porcelain stoneware tiles, which are coordinated with complementary furnishing and decorative items. A forge of ideas and an innovative encounter between craftsmanship, laboratory, culture and technological development, its collections evolve every day to become contemporary and enjoyable, without ever losing the strong characteristics of its origins.

Isla, an emerging player in the panorama of Italian ceramic companies, joined the Group in 2012. Custodian of a deeply creative, refined and contemporary style, it features a wide range, making production ideal for residential architecture aimed mainly at the US market. Isla promotes porcelain stoneware floor and wall tiles, with particular attention to the choice of decorations and complements that give the tile its classic beauty.

To support rebranding and strategic repositioning, the Romani Group has also lined up numerous activities. These include the renovation of all brand name web sites (to be released on 22 September), setting up of individual profiles on major social networks and refurbishing the showroom in Casalgrande, completely renovated both in concept and look.